Last month, a team of volunteers united in the Wickwar Wessex Brewhouse to launch the ‘Beer Backs The NHS Initiative’, which upon closing raised a total of £2,000 for NHS Charities Together, a national charity that supports hospitals across the UK.
The ‘Beer Backs the NHS Initiative’ was the Brewery’s way of turning surplus stocks of ale, into cash to be used to support the NHS.
Head of Central Operations, Andy Adams, Lead Brewer, Richard Jones and Brewery Shopkeeper, Dave Bridgland spearheaded the voluntary initiative from independent areas of the Brewery to fill, pack and distribute as many boxes of ale as possible.
Customers were given the opportunity to purchase five litres of hand-crafted real ale, for only £12 plus delivery costs, with profits from every box sold being donated to the NHS.
The ‘Beer Backs the NHS Initiative’ launched on Friday 24th April, with members of the public being urged to order a 5-litre box of Bob, the Brewery’s most renowned ale. The following week, other Brewery favourites were released and customers were able to stock up on Wickwar’s award-winning ale, Station Porter and their newest product, Stand Up IPA. By week three, the Brewery had sold out of ale and delivered a whopping 425 boxes around the UK, raising over £2,000 for the NHS.
Mike Flavin, Director of Wickwar Wessex Brewing and Pub Company says, “We had a large amount of surplus beer left in the Brewery at the time of the COVID outbreak which was going to go out of date or be disposed of, so we are delighted that we have been able to put the beer to good use, supply our loyal customers with their favourite cask ale and give support to our NHS heroes simultaneously.”